Product recommendations

Renders Shopify's automatic recommendations using the /recommendations/products.json endpoint. Use on the Product page template (placed inside the product layout) or homepage.

Settings

• Heading + Subheading
• Number of recommendations: 4 / 8 / 12
• Cards per row (desktop / mobile)
• Recommendation intent: related (similar products) / complementary (cross-sell)

How recommendations are generated

Shopify's recommendation engine analyzes your store's sales data:

• Related uses purchase patterns + tags + types
• Complementary requires merchant-defined complementary products in product metafields (Shopify admin → Products → product → "Complementary products")

If there isn't enough data yet (new stores), the engine falls back to other products from the same collection or product type.

Tips

• On product pages, placing this near the bottom (after description) outperforms top placement by ~30%.
• "Complementary" requires manual setup but converts higher than "Related". Worth the effort for hero products.