404 page

templates/404.json — what visitors see when they land on a broken URL.

Settings

• Heading — defaults to "Page not found"
• Sub-text — explanation
• Background image (optional)
• CTA button — back to homepage / popular collection / search

Sections allowed

You can also add Featured collection, Search overlay trigger, or Recently viewed below the message — turning a frustrating 404 into a way to keep customers exploring.

Tips

• A short, brand-voice message beats the generic "404 Not Found" — match your tone.
• Always include at least one navigation CTA. A dead-end 404 sends customers away.